original picture: (c) Andreas Röbl
Project Type: AR Location-Based Game
Client: Proholz Oberösterreich
Turning a Hiking Trail into an Interactive Adventure. Fenn und das Geheimnis des Waldes is an Augmented Reality (AR) game designed to make a 30 mins hiking trail in Kirchschlag bei Linz more engaging for families and school classes with children aged 12 and up.
To enhance the experience, six interactive stations along the trail feature AR mini-games, encouraging young hikers to solve challenges, learn about forests, and help Fenn, a desert fox, uncover the secret of the woods.
AR transforms the hiking trail into a playable experience without altering the natural environment. Using their smartphones, players can:
By blending education with entertainment, AR makes nature exploration fun while reinforcing eco-conscious learning.
We worked closely with Proholz Oberösterreich, ArchäoNOW (game designers), Lisa Vietze (graphic designer) and Kest werbeagentur (brand design) to develop a fully interactive AR game tailored for outdoor play.
We explored AR possibilities and shaped the best approach for the trail.
We structured the concept into an interactive, user-friendly AR app.
Through prototyping, mockups, and real-world testing, we ensured an engaging, smooth experience.
(c)Andreas Röbl
Visitors embark on a 30-minute outdoor adventure, helping Fenn piece together a scattered amulet and uncover the secret of the forest.
Want to learn more about the project? Check out these press articles and TV features covering the AR game!
